Mahalo
New York, NY

Hispanic Organization of Latin Artists (formerly Hispanic Organization of Latin Actors) — HOLA

EIN 13-2989461
Arts, Culture & Heritage Support for Working Artists Latino communities
Mission

HOLA is an arts service and advocacy organization dedicated to expanding the presence of Latin/Hispanic artists in entertainment and media through their development, cultivation, education, empowerment, and recognition.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

About Hispanic Organization of Latin Artists (formerly Hispanic Organization of Latin Actors) — HOLA

The Hispanic Organization of Latin Artists (HOLA), founded in 1975 and operating under EIN 13-2989461, is an active 501(c)(3) arts service and advocacy organization based in New York City. It was originally founded as the Hispanic Organization of Latin Actors and has recently evolved its public identity to the Hispanic Organization of Latin Artists to reflect a broader constituency of performers, creators, and arts professionals. HOLA provides career-development programs (master classes, workshops, coaching), a talent directory and daily casting notices, and member services (affordable headshots, ticketing benefits, panels and post-show conversations). In the last 2–3 years the organization has continued regular programming and industry-facing initiatives and marked its 50th anniversary by producing a major HOLA Awards gala that honored leading Latin/Hispanic artists and institutions.

Notable achievements

50th Anniversary HOLA Awards Gala (2025)

Produced a major 50th Anniversary awards gala (October 13, 2025) that celebrated five decades of advocacy and honored high-profile artists and institutions, demonstrating HOLA’s continued prominence in recognizing and elevating Latin/Hispanic talent.

Sustained professional-development programming

Maintained a robust slate of member services and training in 2024–2025 — including master classes, workshops (notably a Spanish-language voice-over workshop), career coaching, and affordable headshot sessions — supporting artist career advancement and industry visibility.

Institutional and public support for 2024–2025 season

Secured funding and partnerships for recent programming cycles from public and private sources, enabling continued operations and program delivery during the organization’s 50th-year programming.

At a glance

Total assets
$240K
Annual revenue
$273K
Tax status
501(c)(3)Public charity
EIN
13-2989461
Location
New York, NY
On Mahalo since
May 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

Recognized as an active 501(c)(3) public charity (EIN 13-2989461) and listed on standard nonprofit registries, confirming its legal nonprofit status and donor-facing operations.
HOLA Awards are regarded within the Latin/Hispanic arts community as a prestigious annual recognition that highlights outstanding contribution across theater, film, television and media, with recent honorees from Broadway and screen.
Regular grant and program support from cultural funders and public arts agencies has positioned HOLA as a funded partner in New York’s arts ecosystem and underscores institutional recognition of its role serving Latin/Hispanic artists.

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