Santa Rosa, CA

ASSISTANCE LEAGUE OF SONOMA COUNTY

EIN 23-7064030

Housing, Food & Basic Needs Emergency Assistance & Relief Children & youth Low-income

Mission

Volunteers transforming the lives of children and adults through community programs.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

Claim this page Visit www.assistanceleague.org/sonoma-county

About ASSISTANCE LEAGUE OF SONOMA COUNTY

Assistance League of Sonoma County is a volunteer-led 501(c)(3) chapter based in Santa Rosa that identifies local needs and responds with hands-on programs and philanthropic funding. The chapter operates a long-running thrift shop (New to You) that underwrites its local programs and is governed by a volunteer board and trained membership.

In recent reporting (fiscal year 2023–2024) the chapter documented substantial program impact: Operation School Bell reported serving 7,245 children (including 1,125 children outfitted and 4,293 books distributed), Bright Beginnings provided baby layettes and holiday gifts and awarded scholarships, and the organization reports more than 90 trained volunteers contributing roughly 18,000–19,000 service hours annually. The EIN 23-7064030 is used by the chapter on its official site and in its IRS Form 990 filings, confirming the organization’s identity and tax-exempt status.

Notable achievements

Operation School Bell impact

Operation School Bell, the chapter’s primary philanthropy, served thousands of local children in recent years (reported 7,245 children in the 2023–2024 school year), providing clothing, school supplies, books and classroom enrichment.

Bright Beginnings support and scholarships

Bright Beginnings provided baby layettes and holiday gift packages to teen parents through the County Teen Parent Connections program and distributed six academic scholarships (totaling $4,500) in the most recently reported fiscal year.

Sustained local fundraising (Thrift Shop)

The New to You thrift shop, established decades ago, has been the chapter’s principal fundraising engine, enabling continuous, local reinvestment in Sonoma County philanthropic programs.

At a glance

Total assets: $399K
Annual revenue: $198K
Tax status: 501(c)(3)Public charity
EIN: 23-7064030
Location: Santa Rosa, CA
Website: www.assistanceleague.org/sonoma-county
On Mahalo since: May 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

Maintains current California charitable solicitation registration and files annual IRS Form 990 as a public charity (operating as EIN 23-7064030).

Recipient of local community recognition including a Volunteer Center Service Group Community Project Award for Operation School Bell (chapter history) and past local media/reader acknowledgements for its thrift shop.

Operates under a published Strategic Plan (2023–2026) and posts annual reports and financial reviews documenting recent program activity and impact.

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