Berkeley, CA

THE PRINCIPLED ACADEMY INC

EIN 23-7291698

Education & Youth Development K-12 Schools Children & youth

Mission

To create a safe, nurturing learning environment in partnership with parents and teachers that helps students from preschool through 8th grade achieve academic and moral excellence in community with others.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

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About THE PRINCIPLED ACADEMY INC

The Principled Academy Inc (EIN 23-7291698) is a Berkeley, California-based 501(c)(3) educational nonprofit with a long operating history (IRS ruling date 1973). The organization operates elementary/middle grade educational programs and has developed an online character-education initiative (Values & Virtues) that provides stories, discussion guides, and activities for Pre-K through grade 6.

In recent years the organization has emphasized character-education publishing and digital resources (the Values & Virtues platform), maintained active nonprofit reporting (most recent Form 990 filings through fiscal year ending June) and continued program activity supporting educators, parents, and classrooms with membership-based and free resources. The organization holds measurable financial reserves and continues to operate as a donor-facing nonprofit with an active web presence and ongoing program output.

Notable achievements

Longstanding tax-exempt status

Maintained IRS recognition as a 501(c)(3) nonprofit since 1973, reflecting more than five decades of continuous operation in education and related activities.

Values & Virtues platform development

Developed and launched a dedicated character-education platform offering twelve core virtues, dozens of read-aloud stories, guiding questions, and grade-level activities for Pre-K–6 educators and families.

Sustained financial position

Reported substantial net assets in recent filings, demonstrating the organization’s ability to sustain programs and digital publishing activities through variable annual revenues.

At a glance

Total assets: $568K
Annual revenue: $40K
Tax status: 501(c)(3)Public charity
EIN: 23-7291698
Location: Berkeley, CA
Website: valuesandvirtues.org
On Mahalo since: May 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

Rated by Charity Navigator (high overall score / four-star style rating) as a well-managed nonprofit organization.

Listed and tracked in major nonprofit data services (ProPublica Nonprofit Explorer, CauseIQ and other nonprofit directories) with publicly available Form 990 filings.

Operates an active, donor-facing web presence (Values & Virtues) producing curricular resources and membership programs used by educators and parents.

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