REACH POTENTIAL MOVEMENT
Empowering under-resourced children, youth, and families to reach their highest potential through academic support, basic-needs assistance, and life-skills programming.
About REACH POTENTIAL MOVEMENT
Reach Potential Movement (doing business as Reach SV / Reach Silicon Valley) is a registered 501(c)(3) nonprofit founded in 2008 and based in Sunnyvale, California. The organization focuses on supporting under-resourced students, individuals, and families across northern Santa Clara County through academic support, food and basic-needs distribution, case management, and community-based outreach.
Since the COVID-19 pandemic, Reach has adapted its operations to meet urgent needs (food, hygiene, shelter support and outreach to vehicle-dweller communities) and then intentionally consolidated and refocused services as public systems reopened. In recent years the organization has operated a community hub model offering case management and a “hand-up” continuum (outreach → basic needs → economic development) while partnering with local schools, cities, and health partners to reach households facing poverty and housing instability.
Financially and administratively active, Reach files annual Form 990s and continues to solicit public support as a donor-facing charity. In parallel with program adjustments, the organization has publicly signaled a transition in identity from Reach Potential Movement to Reach SV to reflect broader regional work while maintaining its core mission of removing barriers to opportunity.
Notable achievements
Rebrand to Reach SV
Completed an organizational rebranding (operating as Reach SV / Reach Silicon Valley) to reflect expanded regional programming while retaining the former name Reach Potential Movement.
Pandemic-era emergency response and program consolidation
Pivoted during 2020–2022 to deliver large-scale basic-needs support (food, hygiene, small wares) and outreach to vehicle-dweller communities, then strategically consolidated in-person service sites (scaling from higher counts during peak pandemic operations to a smaller number of sustained community hubs) to focus on case management and long-term household stability.
Sustained fiscal activity (recent year)
Maintained active public fundraising and reporting with recent annual operations reflecting six-figure revenues and continued program delivery, demonstrating capacity to receive and steward public charitable contributions.
At a glance
- Total assets
- $149K
- Annual revenue
- $733K
- Tax status
- 501(c)(3)Public charity
- EIN
- 26-2140956
- Location
- Sunnyvale, CA
- Website
- reachpotential.org
- On Mahalo since
- May 2026
Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.
Recognition
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