Mahalo
Sunnyvale, CA

REACH POTENTIAL MOVEMENT

EIN 26-2140956
Housing, Food & Basic Needs Family Support Services Children & youth Low-income
Mission

Empowering under-resourced children, youth, and families to reach their highest potential through academic support, basic-needs assistance, and life-skills programming.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

About REACH POTENTIAL MOVEMENT

Reach Potential Movement (doing business as Reach SV / Reach Silicon Valley) is a registered 501(c)(3) nonprofit founded in 2008 and based in Sunnyvale, California. The organization focuses on supporting under-resourced students, individuals, and families across northern Santa Clara County through academic support, food and basic-needs distribution, case management, and community-based outreach.

Since the COVID-19 pandemic, Reach has adapted its operations to meet urgent needs (food, hygiene, shelter support and outreach to vehicle-dweller communities) and then intentionally consolidated and refocused services as public systems reopened. In recent years the organization has operated a community hub model offering case management and a “hand-up” continuum (outreach → basic needs → economic development) while partnering with local schools, cities, and health partners to reach households facing poverty and housing instability.

Financially and administratively active, Reach files annual Form 990s and continues to solicit public support as a donor-facing charity. In parallel with program adjustments, the organization has publicly signaled a transition in identity from Reach Potential Movement to Reach SV to reflect broader regional work while maintaining its core mission of removing barriers to opportunity.

Notable achievements

Rebrand to Reach SV

Completed an organizational rebranding (operating as Reach SV / Reach Silicon Valley) to reflect expanded regional programming while retaining the former name Reach Potential Movement.

Pandemic-era emergency response and program consolidation

Pivoted during 2020–2022 to deliver large-scale basic-needs support (food, hygiene, small wares) and outreach to vehicle-dweller communities, then strategically consolidated in-person service sites (scaling from higher counts during peak pandemic operations to a smaller number of sustained community hubs) to focus on case management and long-term household stability.

Sustained fiscal activity (recent year)

Maintained active public fundraising and reporting with recent annual operations reflecting six-figure revenues and continued program delivery, demonstrating capacity to receive and steward public charitable contributions.

At a glance

Total assets
$149K
Annual revenue
$733K
Tax status
501(c)(3)Public charity
EIN
26-2140956
Location
Sunnyvale, CA
On Mahalo since
May 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

Listed on Charity Navigator and publicly profiled by nonprofit databases as an active 501(c)(3) serving Sunnyvale / Santa Clara County.
Registered to solicit in California and listed in public nonprofit registries with available Form 990 filings, indicating compliance with routine charity reporting.
Documented local partnerships and grant/support mentions from civic and health partners reflecting community-level recognition of programming and need-response work.

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