Dallas, TX

MAJELLA CARES

EIN 32-0112866

Health & Wellness Maternal, Child & Reproductive Health Women & girls

Mission

Majella Cares (doing business as Heroic Media) uses digital advertising and referral networks to connect pregnant people with local resources and telehealth services intended to reduce abortions and support birth and parenting.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

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About MAJELLA CARES

Majella Cares is a Texas-based 501(c)(3) public charity (EIN 32-0112866) that operates publicly under the name Heroic Media. The organization focuses on digital outreach and referral programs that connect people considering abortion with local clinics, counseling, and telehealth alternatives. In recent filings Majella Cares reports multi-million-dollar annual revenue and program activity delivered through initiatives such as OAASYS (an on-demand direct-response advertising program) and a telehealth partnership branded ThriVe+. Its work is centered on online search and advertising to drive timely referrals to life-affirming services.

Notable achievements

FY2024 Financial Scale

Reported approximately $2.4 million in revenue and roughly $2.4 million in expenses for the most recent fiscal year, with net assets in the low six figures, indicating established fundraising and program delivery capacity.

OAASYS Program Investment

Directed substantial program spending to OAASYS, a direct-response internet advertising program that accounted for a major portion of program expense and is designed to rapidly connect people searching for abortion-related information to local clinics and resources.

Telehealth Partnership (ThriVe+)

Developed a telehealth partnership (marketed as ThriVe+) to expand remote access to counseling and supportive services as an alternative pathway to in-clinic referrals.

At a glance

Total assets: $386K
Annual revenue: $2.4M
Tax status: 501(c)(3)Public charity
EIN: 32-0112866
Location: Dallas, TX
Website: heroicmedia.org
On Mahalo since: September 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

Maintains public Form 990 filings and is listed in major nonprofit databases as a tax-exempt public charity (tax-exempt since 2004).

Appears on independent charity evaluation and data sites and has a Charity Navigator presence with an aggregated score in the mid-range (two-star level reported).

Listed as a grantee recipient on institutional donor schedules (appears on multiple grant/donor reports), indicating participation in institutional giving streams.

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