San Francisco, CA

Seedling Projects (doing business as Good Food Foundation)

EIN 35-2428932

Environment & Animal Welfare Local Food & Sustainable Farming

Mission

The organization exists to celebrate, connect, empower and leverage food producers, merchants and communities working toward tasty, authentic, and responsibly produced food — using awards, marketplaces and membership programs to strengthen sustainable food systems.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

Claim this page Visit goodfoodfdn.org

About Seedling Projects (doing business as Good Food Foundation)

Seedling Projects is the legal name of the 501(c)(3) organization now publicly operating as the Good Food Foundation; it was recognized as tax-exempt in 2014 and its EIN (35-2428932) matches publicly available Form 990 filings. The foundation runs the Good Food Awards (an annual national awards program recognizing taste and responsible production), the Good Food Guild (a national trade membership for food and drink crafters), the Good Food Merchants Alliance, and recurring Good Food Mercantile events to connect makers and independent retailers.

In the last 2–3 years the organization has continued to run its core programs and public events (including award cycles and mercantiles across multiple cities) and to expand membership offerings for producers and merchants; the website and program pages show ongoing activity through 2025 and into 2026. Financially, the most recent publicly filed Form 990 (fiscal year ending Feb. 2024) reports roughly $1.04M in revenue and $1.16M in expenses, with retained net assets reported on that filing, reflecting continued donor-funded operations and program support.

Seedling Projects/Good Food Foundation is a donor-facing nonprofit with an active web presence, national program reach, and publicly filed tax returns documenting operations and leadership; its legal and program identity as the organization behind the Good Food Awards is consistent across filings and its official site.

Notable achievements

Organizer of the Good Food Awards

Built and operated the Good Food Awards — a nationally recognized awards program that has run for more than a decade and spotlights producers and products that combine flavor with responsible production.

Established Good Food Guild

Launched and grew a national trade association for food and drink crafters (the Good Food Guild), bringing together hundreds of businesses across the United States to access resources, awards entry benefits, and peer networks.

Operating regional Good Food Mercantiles

Produced recurring Good Food Mercantile marketplace events in multiple cities to create commerce and direct connections between independent merchants and small-scale makers.

At a glance

Total assets: $230K
Annual revenue: $1.0M
Tax status: 501(c)(3)Public charity
EIN: 35-2428932
Location: San Francisco, CA
Website: goodfoodfdn.org
On Mahalo since: April 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

IRS-recognized 501(c)(3) organization (tax-exempt since 2014) with public Form 990 filings confirming EIN 35-2428932.

National visibility through the Good Food Awards and coverage in food and trade media for award winners and program initiatives.

Listed on charity information sites and evaluators; public ratings and profile pages note the organization but also flag limited public financial disclosures used by evaluators when assessing accountability and finance metrics.

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