LULU & LEO FUND

The Lulu & Leo Fund is a New York–based 501(c)(3) public charity that powers the Choose Creativity initiative and develops the Learn with Creative Confidence (LwCC) bilingual PreK–6 curriculum. The organization provides curriculum materials, professional development, and ongoing implementation support to schools and after‑school programs. In recent years the Fund has expanded classroom and school partnerships in New York City (including work in DOE Districts 4 and 5) and scaled instructor training to support broader adoption of its 10 Principles of Creativity framework. According to its most recent publicly available IRS filing (fiscal year ending June 2024), the organization reported revenue of $885,048, expenses of $598,151, and net assets of $1,407,829. Choose Creativity emphasizes measurable SEL and resilience outcomes by offering free curriculum resources, bilingual program delivery, and a train‑the‑trainer model that embeds creative confidence language across school communities to improve engagement and social‑emotional learning outcomes.