Mahalo
New York, NY

Rethink The Conversation, Ltd.

EIN 46-5144820
Health & Wellness Mental Health & Counseling
Mission

We create unique programs that shift perspective around issues that are often tinged by stigma, misinformation, lack of attention, or indifference.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

About Rethink The Conversation, Ltd.

Rethink The Conversation, Ltd. is a New York–based 501(c)(3) nonprofit that develops media-driven public education programs to change how people talk about stigmatized issues, with a primary focus on mental health and suicide loss. The organization produces curricular and media resources (including facilitator training and companion materials) that are intended for schools, families, professionals, and community groups. Its signature work includes the Conversation Masterclass facilitator training and the documentary film Talking OutLOUD: Teens & Suicide Loss, which is distributed in multiple lengths with companion resources for teens, parents, professionals, and schools. The organization is led by founder, president, and CEO Joanne L. Harpel, who brings multi-decade experience in program development, public education, and suicide postvention; Rethink The Conversation partners with survivor groups, clinicians, educators, and creative professionals to amplify lived experience and practical guidance for audiences.

Notable achievements

Talking OutLOUD documentary premiere

Produced and debuted the documentary Talking OutLOUD: Teens & Suicide Loss (available in 60-, 30-, and 15-minute versions) to public audiences, using peer voices to address teen grief after suicide and to provide entry points for family and school conversations.

Conversation Masterclass facilitator training

Developed a facilitator training (Conversation Masterclass) and companion materials to prepare educators, clinicians, and community leaders to run conversations and support groups that reduce stigma and improve postvention practice.

Sustained program delivery (2023)

Maintained active program operations and public distribution of resources during recent years, supported by annual fundraising and program revenue, enabling ongoing outreach to schools, families, and professional communities.

At a glance

Total assets
$158K
Annual revenue
$82K
Tax status
501(c)(3)Public charity
EIN
46-5144820
Location
New York, NY
On Mahalo since
May 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

Maintains recognized 501(c)(3) tax-exempt status and has filed annual Form 990 series returns.
Founder Joanne L. Harpel has received sector awards and honors for her work in suicide postvention, reflecting professional recognition for the organization’s leadership and programmatic approach.
The organization’s film and media work have been characterized as award-winning and have been publicly screened for professional and community audiences.

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