SALESMANSHIP CLUB OF DALLAS
To promote and support educational and mental health services for children and their families.
About SALESMANSHIP CLUB OF DALLAS
Founded in 1920, the Salesmanship Club of Dallas is a Dallas-based 501(c)(3) service organization that unites more than 600 members to strengthen the mental health and educational outcomes of children and families. The Club’s primary beneficiary is Momentous Institute; the Salesmanship Club raises philanthropic support, awareness and volunteer capacity to expand mental-health services, school-based programming, and professional training.
The organization is best known as the host of THE CJ CUP Byron Nelson, an official PGA TOUR event whose proceeds support Momentous Institute; the tournament has generated more than $200 million for children’s mental-health services. In recent years the Club has continued annual fundraising, volunteer engagement (25,000+ volunteer hours annually) and leadership transitions (Club presidents and board leadership announced publicly in 2023 and 2025) while tracking toward a stated goal of strengthening the lives of 1,000,000 children and families by 2031.
Notable achievements
Major fundraising through PGA TOUR event
THE CJ CUP Byron Nelson, hosted by the Salesmanship Club of Dallas, has generated more than $200 million in proceeds designated for Momentous Institute’s mental-health and educational programs; the Club reports that 100% of tournament proceeds go to those services.
Century-plus of service
Founded in 1920, the Club has operated for over 100 years as a civic service organization focused on children and families and currently reports a membership of more than 600 community leaders.
Program reach and growth
Through its support of Momentous Institute the Club helped fund services that reported six-figure reach metrics (the organization reported over 128,000 children and families impacted in 2022) and set a multi-year goal to strengthen the lives of 1,000,000 children and families by 2031.
At a glance
- Total assets
- $20.8M
- Annual revenue
- $14.4M
- Tax status
- 501(c)(3)Public charity
- EIN
- 75-0717135
- Location
- Dallas, TX
- Website
- scdallas.org
- On Mahalo since
- September 2026
Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.
Recognition
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