Pasadena, TX

PASADENA STRAWBERRY FESTIVAL INC

EIN 81-1816444

Community & Economic Development Community Foundations & Local Giving

Mission

To produce a large annual festival that supports other nonprofits, provides educational opportunities through scholarships for students, and preserves and celebrates the history and heritage of Pasadena, Texas.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

Claim this page Visit www.strawberryfest.org

About PASADENA STRAWBERRY FESTIVAL INC

Pasadena Strawberry Festival Inc organizes the long-running Pasadena Strawberry Festival, a multi-day community event that celebrates Pasadena, Texas’s strawberry-growing heritage with carnival attractions, contests, concerts, parades and the festival’s signature strawberry shortcake. The organization operates as a donor-facing 501(c)(3) nonprofit and uses the event to raise funds to support local nonprofits, scholarship programs for students, and community preservation activities. In recent years the organization has filed annual Form 990 returns and reported substantial event-related revenues and program-service activity; its filings for fiscal year ending August 2024 show the festival as a primary source of program revenue and reflect continuing community engagement through multiple annual events and contests (parade, cook-off, pageants, and family programming).

Notable achievements

Longstanding annual community festival

Runs a multi-day Strawberry Festival in Pasadena that traces its roots to the 1970s and continues to draw tens of thousands of attendees for live entertainment, contests, carnival attractions and the festival’s strawberry shortcake tradition.

501(c)(3) recognition

Organized as a tax-exempt 501(c)(3) charitable organization (IRS ruling year recorded in public filings) to formalize fundraising, scholarship distribution, and charitable support through festival operations.

Significant recent event revenues and program activity

In the most recent publicly filed fiscal year (ending August 2024) the organization reported substantial event-driven revenue and program-service activity, demonstrating scale and financial activity consistent with a large community festival operator.

At a glance

Total assets: $707K
Annual revenue: $815K
Tax status: 501(c)(3)Public charity
EIN: 81-1816444
Location: Pasadena, TX
Website: www.strawberryfest.org
On Mahalo since: May 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

Charity Navigator presence and accountability score — the organization is listed on major nonprofit information platforms and has been evaluated on financial and governance metrics.

Included in ProPublica/Nonprofit Explorer and nonprofit data services with public Form 990 filings through 2024, confirming tax-exempt status and recent financial disclosures.

Featured by regional event and tourism outlets (e.g., TourTexas and local Pasadena coverage) as a signature community festival that attracts sizeable local and regional attendance.

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