I UNDERSTAND LOVE HEALS
i understand love heals provides compassionate comfort, hope and understanding to people affected by suicide and by mental/brain health illness and pain, and works to erase stigma so conversations about mental health are more accepting and life‑saving.
About I UNDERSTAND LOVE HEALS
I UNDERSTAND LOVE HEALS (styled as i understand) is a Michigan-based 501(c)(3) public charity (EIN 81-3356821) founded to support people who have lost a loved one to suicide and to reduce stigma around mental/brain health. The organization operates peer support groups, community outreach, educational materials, signature events, and advocacy campaigns to increase understanding and connection for those affected by suicide or mental illness.
In recent years the organization has expanded community programs and partnerships across West Michigan (including event partnerships with local businesses and health providers), produced a multi-page information guide for after-loss support, and convened fundraising and awareness events that draw hundreds of participants. i understand uses storytelling, trainings, resource distribution and targeted campaigns to reach families, schools, first responders and community groups.
Notable achievements
Cascade Community Foundation Nonprofit of the Year
Honored by the Cascade Community Foundation for sustained local impact and support to families grieving deaths by suicide.
'B the One' Run/Walk (large community turnout)
Annual 'B the One' run/walk (partnered with Biggby Coffee) has drawn 400+ participants in recent years to raise awareness and fund programs supporting mental/brain health and suicide-loss survivors.
National petition for revised suicide definition
Led a nationwide petition effort to update the public/clinical definition of suicide to reduce stigma; the petition has gathered a large online following (20,000+ signatures) and informed the organization's advocacy work.
At a glance
- Total assets
- $477K
- Annual revenue
- $605K
- Tax status
- 501(c)(3)Public charity
- EIN
- 81-3356821
- Location
- Ada, MI
- Website
- iunderstandloveheals.org
- On Mahalo since
- May 2026
Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.
Recognition
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