Mahalo
Plano, TX

ROSA ES ROJO INC

EIN 81-3557997
Health & Wellness Healthcare Access & Equity Women & girls Latino communities Low-income
Mission

Dismantle income, language, and education barriers to health and well-being for Hispanic women and their families in the U.S. by delivering culturally tailored, accessible chronic disease and cancer-prevention education and community-based wellness programs.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

About ROSA ES ROJO INC

ROSA ES ROJO INC is a Plano, Texas–based 501(c)(3) nonprofit that provides culturally tailored health and wellness education to Hispanic/Latina women and their families. The organization focuses on prevention of chronic disease and cancer through education in nutrition, physical activity, emotional health, and positive coping strategies. Its core offerings include The Rojo Way — a Spanish-language series of workshops and group education — and a digital virtual-wellness community (SuperVive) that extends programming beyond North Texas. The charity was founded by Aidee Granados and emphasizes accessible, community-centered delivery and peer support. ROSA ES ROJO is an operating, donor-facing charity (tax-exempt since 2017) with an established web presence and recent public activity and grants; recent organizational filings show growing revenues and net assets consistent with an active programmatic footprint (most recent Form 990 information available through public nonprofit data sources).

Notable achievements

Launched SuperVive virtual wellness community

Developed and launched a Spanish-language digital wellness community and mobile app (SuperVive) to broaden access to culturally tailored health education and peer support beyond in-person workshops.

Scaled The Rojo Way workshops

Expanded delivery of The Rojo Way — a curriculum covering nutrition, label reading, physical activity, emotional health, and positive thinking — reaching Hispanic women across North Texas through community partners and in-person group programs.

Secured regional grant and community support

Won multi-source support from regional funders and community giving programs (including visibility through local media giving initiatives) that have enabled program growth and sustained operations.

At a glance

Total assets
$500K
Annual revenue
$489K
Tax status
501(c)(3)Public charity
EIN
81-3557997
Location
Plano, TX
On Mahalo since
May 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

Maintains a Four‑Star assessment on Charity Navigator for accountability and finance.
Listed and verified in public nonprofit records (IRS/Nonprofit Explorer) as a tax‑exempt 501(c)(3) organization with an EIN matching 81‑3557997 (ruling year 2017).
Featured in regional media coverage (including a CBS News Texas segment in December 2024) highlighting the organization's work with Hispanic women and community impact.

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