PATHOS LABS
Pathos Labs is a U.S.-based nonprofit laboratory that uses storytelling, media partnerships, and narrative research to shift dominant cultural narratives and expand empathy, inclusion, and prosocial behavior.
About PATHOS LABS
Pathos Labs (EIN 82-4056008) is a registered 501(c)(3) nonprofit based in Colorado that develops narrative strategies and convenings to improve how social issues are represented in mass media.
Its flagship program, PopShift, privately connects influential TV writers and other storytellers with frontline experts and movement leaders to co-create more accurate, nuanced stories; the project has grown into a sustained writer–expert community and series of curated convenings since 2020.
In addition to its PopShift work, Pathos Labs runs narrative research and workshop programs and offers targeted communications and storytelling coaching and trainings for creators, teams, and leaders.
Notable achievements
Scale of writer–expert network
Built a sustained PopShift community that has engaged hundreds of TV writers and hundreds of frontline experts, creating large numbers of writer–expert interactions used to influence story development.
High-impact convenings
Produced curated PopShift events and partnerships (including a major climate-focused convening) that brought dozens of impacted people together with writers to reimagine storylines and surface consultative hires and script changes.
Demonstrated editorial impact (reported)
Pathos Labs and its PopShift initiative report measurable influence on writers’ development processes (including reported script rewrites and consultative hires among participating writers and shows).
At a glance
- Total assets
- $233K
- Annual revenue
- $330K
- Tax status
- 501(c)(3)Public charity
- EIN
- 82-4056008
- Location
- Littleton, CO
- Website
- pathoslabs.co
- On Mahalo since
- November 2025
Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.
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