San Francisco, CA

Pierce's Pledge

EIN 99-0797468

Education & Youth Development Youth Civic Engagement & Child Advocacy Children & youth

Mission

Pierce’s Pledge works to keep children safe during custody disputes by encouraging family-law professionals to identify firearm risks, require voluntary off-site storage when appropriate, and adopt practices that reduce the chance of gun-related harm to children.

IRS-recognized 501(c)(3) public charity Contributions are tax-deductible

Claim this page Visit www.piercespledge.org

About Pierce's Pledge

Pierce’s Pledge is a donor-facing 501(c)(3) nonprofit based in San Francisco founded by Lesley Hu in response to the 2021 death of her son, Pierce. The organization advances firearm risk reduction in family-law contexts through a formal pledge for attorneys, practical toolkits for judges and practitioners, public education, and a searchable gun-storage map.

Pierce’s Pledge runs public awareness campaigns and local programs (including fundraising events and community partnerships) and has built municipal collaborations to provide voluntary, temporary off-site firearm storage as a harm-reduction measure. It operates an active website, accepts donations, and engages family-law professionals and community partners nationally.

Notable achievements

S.F.P.D. Safe Storage Partnership

Helped launch a city partnership that enables San Franciscans to voluntarily store firearms at police district stations for temporary, no-cost storage as part of a local safe-storage model.

Family-law Toolkit & Pledge Adoption

Developed and distributed a toolkit for judges, attorneys, mediators, and court staff and recruited family-law professionals to sign the Pierce’s Pledge committing to identify firearm risk and promote off-site storage during custody proceedings.

Award-winning public campaign

Supported creative public-safety campaigns that received industry recognition for their work to raise awareness about firearm risks during custody disputes.

At a glance

Total assets: $145K
Annual revenue: $399K
Tax status: 501(c)(3)Public charity
EIN: 99-0797468
Location: San Francisco, CA
Website: www.piercespledge.org
On Mahalo since: April 2026

Financial figures from the IRS Business Master File, the IRS’s registry of tax-exempt organizations.

Recognition

San Francisco Board of Supervisors reaffirmed support for Pierce’s Pledge and declared Filicide Awareness Week (resolution adopted April 8, 2025), recognizing the organization’s role in protecting children during custody proceedings.

Industry recognition for public-safety creative work (ADC/One Club entry for 2025 campaign “And The Gun Was There”).

Endorsements and operational collaboration with local officials and agencies, including public acknowledgement from San Francisco city leaders and partnership activity with the San Francisco Police Department.

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